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Vuitton, Tiffany Set for Santa Monica PlaceLouis Vuitton and Tiffany & Co. have signed deals to open in the revamped Santa Monica Place, set to launch on Aug. 6 after a $265 million overhaul.The Macerich Co., which owns Chopard Mille Miglia Gran Turismo XL CH-72 Southern California shopping center, is to announce other new tenants such as Barneys Co-op, Betsey Johnson, Johnny Was, L'Occitane, White House|Black Market, Tous and local jewelry concept Sea of Silver. They will join a roster that already included Nordstrom, Bloomingdale's, Burberry, Michael Kors, Kitson and Tory Burch, among others, at the 550,000-square-foot, three-level project.

Macerich poured $163.2 million into Chopard Mille Miglia Gran Turismo XL CH-75 redevelopment last year and another $101.8 million this year, according to the company's annual report. Its challenge is to persuade customers to return to Santa Monica Place, which had sales in the $300-a-square-foot range when it closed in January 2008, said Douglas Roscoe, Macerich's senior manager, property management. Competitive properties in Chopard Mille Miglia Gran Turismo XL CH-76 California regularly record double that figure and higher.Roscoe estimated Santa Monica Place would be 70 percent occupied when it opens, and projected that rate would climb to 80 percent by the end of the year.

The shopping center will have a 17,000-square-foot main court at its core for concierge services, community events and seating. There are 2,000 parking spaces and four entrances on the Third Street Promenade, Second Street, Chopard Mille Miglia Gran Turismo XL GMT CH-1 Street and Colorado Boulevard to ease arrival for both pedestrians and drivers.Anne Singleton, vice president, leasing at Macerich, said the customer exodus from the old Santa Monica Place was caused by an underwhelming group of stores and poor access. There wasn't anything here for them, she said.