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Take an EarthLink TV commercial that started airing earlier this year. It highlights brothers Jay and Scott Mecredy, both of whom work for EarthLink as product managers, and shows them arguing about which one of them works harder.Viewers are asked to decide which brother Bell&Ross Tourbillon BR01 Phantom RS-2 keeping his nose closest to the grindstone and then to vote online for their favorite. The prize: a reserved parking space for one of the siblings. "They're talking about their passion for the job," says Jerry Grasso, director of corporate communications for EarthLink. While the main reasoning behind the ads was to promote the business, giving consumers a glimpse of the faces behind the Internet service provider, it was also a great employee morale enhancer. "

We're giving something back to Bell&Ross BR 02 Chronograph RS-9 beyond the typical bonus or three weeks off. It's fun and it motivates the staff," Grasso says.And it may help in recruiting efforts. With about 60 job openings at EarthLink nationwide posted on the company's site, Grasso says, the firm is "always looking for talented people."The parking-space ad, and a similar one awarding an extra week's vacation to one of two women who work for the company, offers a glimpse of EarthLink's culture, he notes, so "when other employees Bell&Ross Instrument BR 01-93 GMT RS-16 the passion our people have, they might want to work here."

In the past few years, Shaun Quigley, account manager for Greenfield/Belser Ltd., a branding firm in Washington, D.C., has seen a rise in the number of his clients wanting to use workers in marketing materials. "In-house marketing groups are trying to get their own folks excited Bell&Ross Instrument BR-01 Airborne Black RS-13 what they're doing. It creates an energy you can't get from using models or stock photography." And from a recruiting angle, he says, a firm trying to hire the best and the brightest needs to differentiate itself from the pack.